Client
Alliance Primary Health
the challenge
Alliance Primary Health began in 2024, offering specialized primary care to families of industrial workers. They needed a brand identity that is inviting to family members young and old. The offices are established in the workplace for convenient appointments, so the logo needed to be easily recognizable and readable in busy and crowded warehouses, manufacturing plants, and office buildings.
the solution
Jaclyn designed the brand for approachability and visibility with easy readability and bold colors that stand out in busy environments. The stethoscope + “A” combo gives the logo an immediate connection to healthcare without overcomplicating it. The typography is solid and straightforward, reflecting reliability and accessibility. It’s built for function—just like the care they deliver.
