Full Brand
Our Full Brand package creates a memorable, easy to use foundation for a cohesive and impactful brand.
1 Logo Concept
Primary Logo, Secondary Logo, Tertiary Logo, Icon
4 Rounds of Revisions
2 Patterns
Profile Pictures
Graphics
Social Media Templates
Instagram Highlight Icons
Typography Pairings
Color Palette and Tints
Brand Stock Photos
Full Brand Guide
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Partial Brand
Elevate your brand with our Partial Brand package, designed for those seeking more than just a logo.
1 Logo Concept
Primary Logo, Secondary Logo, Tertiary Logo, Icon
3 Rounds of Revisions
1 Pattern
Profile Pictures
Graphics
Typography Pairings
Color Palette and Tints
Partial Brand Guide
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Full Logo
For businesses seeking a logo suite and other branding materials to bring your company to the next level.
1 Logo Concept
Primary Logo, Secondary Logo, Icon
3 Rounds of Revisions
1 Pattern
Profile Pictures
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Essentials
The Essentials package includes the basic elements for you to confidently launch your business.
1 Logo Concept
Primary Logo, Secondary Logo
2 Rounds of Revisions
Style Guide
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Logo & Branding Packages
Visual Branding
that gets noticed—and remembered
A great brand identity does more than make you look polished—it builds recognition, trust, and connection at every touchpoint. Jaclyn crafts full visual systems that include logo suites, color palettes, typography, graphics, patterns, and brand guides that make it easy to stay consistent across platforms. From your website and social media to packaging and presentations, every piece works together to reflect your business and values. The result? A brand that feels cohesive, stands out, and sticks with your audience.
Logo Design
to set the tone & be recognized
If a full brand package isn’t in the cards just yet, starting with a custom logo is a smart, budget-friendly move. A strong logo is the first step in building a recognizable and lasting brand—it sets the tone for all your future design and marketing. Jaclyn creates logos from scratch that reflect your business’s personality and goals, whether you have a clear vision or are still figuring it out. From playful to polished, every logo is built to be timeless, memorable, and ready to grow with your brand.
Graphic Design
to expand & maintain your brand
You’ve built a solid brand identity—but applying it across all your marketing can be a challenge. With so much on your plate, there’s little time to worry about layouts, formatting, or whether your materials are staying true to your brand. And relying on quick fixes or DIY templates can water down the strong foundation you’ve created.
That’s where Upper Studio comes in. Jaclyn designs custom, on-brand assets that help your business show up consistently and professionally—whether it’s social content, print materials, digital ads, or large-scale graphics. If you need a design partner who can carry your brand across every touchpoint with clarity and care, she's got you covered.
Custom Websites
For businesses of all sizes
A great website doesn’t just look good—it works hard for your business. It brings in more traffic, keeps visitors engaged, and builds trust before you even say a word. It answers questions, showcases what makes you different, and turns curious clicks into loyal customers. It can boost margins, attract top talent, and position you as a leader in your space.
At Upper Studio, Jaclyn designs and build websites that do exactly that. From SEO and hosting to design, development, and maintenance—she handles it all. You get a custom site with strong calls to action, full ownership, and lifetime support.
Full Brand
Our Full Brand package creates a memorable, easy to use foundation for a cohesive and impactful brand.
1 Logo Concept
Primary Logo, Secondary Logo, Tertiary Logo, Icon
4 Rounds of Revisions
2 Patterns
Profile Pictures
3+ Supporting Graphics
Typography Pairings
Color Palette and Tints
Social Media Templates
Instagram Highlight Icons
Email Signatures
Brand Stock Photos
Full Brand Guidelines
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Partial Brand
Elevate your brand with our Partial Brand package, designed for those seeking more than just a logo.
1 Logo Concept
Primary Logo, Secondary Logo, Tertiary Logo, Icon
3 Rounds of Revisions
1 Pattern
Profile Pictures
1-2 Supporting Graphics
Typography Pairings
Color Palette and Tints
Partial Brand Guidelines
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Full Logo
For businesses seeking a logo suite and other branding materials to bring your company to the next level.
1 Logo Concept
Primary Logo, Secondary Logo, Icon
3 Rounds of Revisions
1 Pattern
Profile Pictures
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Essentials
The Essentials package includes the basic elements for you to confidently launch your business.
1 Logo Concept
Primary Logo, Secondary Logo
2 Rounds of Revisions
Logo Guide
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Logo & Branding Packages
Full Brand
Our Full Brand package creates a memorable, easy to use foundation for a cohesive and impactful brand.
1 Logo Concept
Primary Logo, Secondary Logo, Tertiary Logo, Icon
4 Rounds of Revisions
2 Patterns
Profile Pictures
3+ Supporting Graphics
Typography Pairings
Color Palette and Tints
Social Media Templates
Instagram Highlight Icons
Brand Stock Photos
Full Brand Guide
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Partial Brand
Elevate your brand with our Partial Brand package, designed for those seeking more than just a logo.
1 Logo Concept
Primary Logo, Secondary Logo, Tertiary Logo, Icon
3 Rounds of Revisions
1 Pattern
Profile Pictures
1-2 Supporting Graphics
Typography Pairings
Color Palette and Tints
Partial Brand Guide
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Full Logo
For businesses seeking a logo suite and other branding materials to bring your company to the next level.
1 Logo Concept
Primary Logo, Secondary Logo, Icon
3 Rounds of Revisions
1 Pattern
Profile Pictures
Brand Board
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Essentials
The Essentials package includes the basic elements for you to confidently launch your business.
1 Logo Concept
Primary Logo, Secondary Logo
2 Rounds of Revisions
Style Guide
All files will be sent as eps, png, and jpg in multiple colorways.
File guide that tells you how to use your files
Logo & Branding Packages
FAQs
Yes! Starting with only a logo is common for many new businesses. But it’s worth making sure it’s a strong one: something timeless, recognizable, and built with your future growth in mind. A well-crafted logo lays the groundwork for everything that comes next, so it’s important that it’s done with intention from the beginning. Upper Studio’s Logo Essentials Package is the smallest package that includes the key elements necessary to build a brand.
A visual brand identity is more than just a logo—it’s the full visual language of your brand. It includes your logo suite, color palette, typography, graphics, imagery, and overall design style. These elements work together to create a cohesive look and feel across everything you put out into the world—your website, packaging, social media, presentations, and more.
Why does it matter? Because consistency builds trust. When your brand shows up the same way everywhere, it becomes more recognizable, more memorable, and more credible. A strong visual identity helps you communicate who you are, stand out in your industry, and make a lasting impression—before anyone even reads a word.
Prices start at $2,000 for logo and branding services and $3,000 for web design and development*. Graphic design services are project-based, so after discussing your creative needs, Jaclyn can establish an accurate quote based on the scope of work. For more information on pricing, see our packages, fill out the contact form, or email jaclyn@upperstudio.co to send an inquiry.
* Upper Studio offers discounted pricing for non-profits. Contact Jaclyn for details.
A deposit is required to start any project, and the remaining cost is due either throughout the project or upon approval of the completed work. You will receive an invoice before any payment is due. Payments can be made through PayPal, Venmo, ACH, or mailed check.
These big projects can feel new or overwhelming, so here's the process step-by-step:
Introductory Call
An initial conversation (and questionnaire, if applicable) to explore your business goals, vision, and project details.
Moodboard
Depending on the project, Jaclyn will create and present a curated moodboard to align our visual direction. This serves as a preview of the overall style and aesthetic, allowing us to confirm the look and feel before any designs are produced.
Design
With the direction finalized, Jaclyn gets to work bringing the vision to life. This is where all the design magic happens—sometimes with a mid-project check-in for larger projects. At this stage, you can simply review progress as it comes together.
Review & Revisions
Jaclyn will present the completed designs for your review, gather your feedback, and make any included revisions to ensure everything aligns with the vision.
Delivery & Launch
Once the final designs are approved, Jaclyn will deliver all project files or make your website live. Any additional or out-of-scope work can also be taken on at this stage.
Each service and package has a different timeline, which can also change with varying project loads. Jaclyn typically has expedited spots available. To get more information on a timeline for a project, reach out via our contact form or email jaclyn@upperstudio.co.
For all branding projects, you’ll receive an eps, png, and jpg of all logos and graphics. For print design, you’ll receive pdf, eps, and/or .ai working files. For websites, you'll be added to the site so you are a collaborator and have indefinite control over the site.
That's very common! Jaclyn starts any branding and web project with an introductory call and questionnaire to help clearly define your brand goals and vision. We will discuss these findings and your budget to establish an optimal solution for your brand, and move forward from there.