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Client

Functional Mother

the challenge

Functional Mother was a subscription-based postpartum juice business in need of a full identity. Their original logo lacked the sophistication and personality needed to carry the brand forward, and they also needed a complete visual system and website to connect with their audience.

THE solution

The original logo of hands holding a lotus flower was completely redesigned to feel feminine, elegant, genuine, and trustworthy. At the client’s request to keep the imagery of hands and a lotus flower—symbols of support and transformation—the two elements were combined into one mark.

Typography is a central focus, pairing the brand’s serif and italic typefaces to elevate text-heavy, educational messaging. Imperfect, organic floral illustrations, authentic photography, and candid language are used to connect to real life, and it’s paired with a delicate and feminine palette, accented by bright pinks for impact and personality. Together, the system creates a brand and website that feel real and emotional—just like their clients and the community they are building.

The concepts shown include select exploratory extensions created to further demonstrate the brand’s potential across touchpoints.

Essential oil blend drops
Postpartum juice bottle label designs
Encouraging totebag
Logo on signage
Website hero landing pages
Postpartum juice bottle label designs
Social media post designs
Social media designs
Postpartum book cover design
Branded stationery design
Functional Mother logo on paper
Style guide
Branded gift card design
Women's sweatshirt design
Functional Mother PDP
Functional Mother Home

Inspired by the possibilities?

Let's take your brand to the next level.

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