Jaclyn partnered with ICON's leadership and team leads to build a full visual identity around their existing logo. The color palette anchors the brand in navy and gray for a formal, timeless tone. A 3D block graphic acts as the brand's signature element, buildable into groupings and patterns that symbolize the foundational support ICON provides their clients. Varied typography combinations, pops of color, and graphic elements make text-heavy content visually intriguing, while refined and orderly layouts balance personality with the structure of a reputable financial institution.